{"id":4652,"date":"2026-11-03T22:10:54","date_gmt":"2026-11-03T22:10:54","guid":{"rendered":"https:\/\/prediact.com\/?page_id=4652"},"modified":"2026-11-05T04:52:21","modified_gmt":"2026-11-05T04:52:21","slug":"benchmarkversus","status":"publish","type":"page","link":"https:\/\/prediact.com\/en\/benchmarkversus\/","title":{"rendered":"Benchmark &#038; versus"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4652\" class=\"elementor elementor-4652\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7a20b e-con e-atomic-element e-flexbox-base e-5e58faa \" data-id=\"bd7a20b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bd7a20b\">\n    \t\t<div class=\"elementor-element elementor-element-02d5167 ob-has-background-overlay elementor-widget elementor-widget-html\" data-id=\"02d5167\" data-element_type=\"widget\" data-e-type=\"widget\" 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.ppl__hero-txt{justify-items:start;text-align:left;margin:0;max-width:none}\r\n.ppl__hero-grid .ppl__hero-txt>p{max-width:580px}\r\n.ppl__hero-grid .ppl__btns{justify-content:flex-start}\r\n.ppl__hero-grid h1{font-size:clamp(32px,4vw,52px)}\r\n.ppl__hero-img img{display:block;width:100%;height:auto;max-height:560px;object-fit:contain;margin:0 auto}\r\n@media (max-width:1024px){\r\n  .ppl__hero-grid{grid-template-columns:1fr;gap:40px}\r\n  .ppl__hero-grid .ppl__hero-txt{justify-items:center;text-align:center;margin:0 auto}\r\n  .ppl__hero-grid .ppl__btns{justify-content:center}\r\n  .ppl__hero-img img{max-height:420px;width:auto;max-width:100%}\r\n}\r\n@media (max-width:720px){\r\n  .ppl__hero-txt>p{font-size:17px}\r\n  .ppl__hero-grid{gap:32px}\r\n}\r\n<\/style>\r\n\r\n<div class=\"ppl\">\r\n\r\n  <!-- ===== HERO ===== -->\r\n  <section class=\"ppl__hero\">\r\n    <div class=\"ppl__in\">\r\n      <div class=\"ppl__hero-grid\">\r\n        <div class=\"ppl__hero-txt\">\r\n        <h1>Benchmark &amp; Versus es la inteligencia competitiva de PredIAct<\/h1>\r\n        <p>Compara tu marca con tu competencia y descubre qu\u00e9 contenido est\u00e1 funcionando en tu sector. Versus enfrenta dos marcas, b\u00fasquedas o cuentas lado a lado; Benchmark te muestra las publicaciones y los anuncios p\u00fablicos con mejor rendimiento.<\/p>\r\n        <div class=\"ppl__btns\">\r\n          <a class=\"ppl__btn ppl__btn--grad\" href=\"https:\/\/prediact.com\/contacto\/\">Solicitar demo<\/a>\r\n          <a class=\"ppl__btn ppl__btn--glass\" href=\"#share-of-voice\">Qu\u00e9 es el share of voice<\/a>\r\n        <\/div>\r\n      <\/div>\r\n        <div class=\"ppl__hero-img\">\r\n          <img decoding=\"async\" src=\"https:\/\/prediact.com\/wp-content\/uploads\/2026\/04\/Image-2.png\" alt=\"Benchmark &amp; Versus de PredIAct comparando dos marcas frente a frente\" fetchpriority=\"high\">\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n  <div class=\"ppl__bar\"><\/div>\r\n\r\n  <!-- ===== QU\u00c9 ES ===== -->\r\n  <section class=\"ppl__sec\">\r\n    <div class=\"ppl__in\">\r\n      <div class=\"ppl__head\">\r\n        <span class=\"ppl__tag\">El concepto<\/span>\r\n        <h2>\u00bfQu\u00e9 es la inteligencia competitiva?<\/h2>\r\n      <\/div>\r\n      <div class=\"ppl__two\">\r\n        <div class=\"ppl__text\">\r\n          <p>La inteligencia competitiva es la recopilaci\u00f3n y el an\u00e1lisis de informaci\u00f3n sobre los competidores y el mercado para tomar mejores decisiones.<\/p>\r\n          <p>En marketing digital, una de sus fuentes m\u00e1s valiosas es la conversaci\u00f3n p\u00fablica: cu\u00e1nto se habla de cada marca, c\u00f3mo se habla y qu\u00e9 contenido genera m\u00e1s interacci\u00f3n. PredIAct toma esa conversaci\u00f3n de tus b\u00fasquedas de Social Listening y la convierte en comparativos y en un feed de referencias.<\/p>\r\n        <\/div>\r\n        <aside class=\"ppl__aside\">\r\n          <strong>Cada comparativo muestra d\u00f3nde est\u00e1s por encima, d\u00f3nde por debajo y de qu\u00e9 temas se habla en cada lado.<\/strong>\r\n        <\/aside>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ===== DOS HERRAMIENTAS ===== -->\r\n  <section class=\"ppl__sec ppl__sec--soft\">\r\n    <div class=\"ppl__in\">\r\n      <div class=\"ppl__head\">\r\n        <span class=\"ppl__tag\">Dos herramientas<\/span>\r\n        <h2>Versus para comparar, Benchmark para inspirarte<\/h2>\r\n      <\/div>\r\n      <div class=\"ppl__plans\">\r\n        <div class=\"ppl__plan ppl__plan--ent\">\r\n          <h3>Versus<\/h3>\r\n          <p style=\"font-size:16px\">Elige dos lados y comp\u00e1ralos frente a frente.<\/p>\r\n          <ul class=\"ppl__checks\">\r\n            <li><span><strong>Escucha p\u00fablica:<\/strong> marca contra marca (cada marca suma todas sus b\u00fasquedas vinculadas), b\u00fasqueda contra b\u00fasqueda, o una mezcla de ambas.<\/span><\/li>\r\n            <li><span><strong>Cuentas propias:<\/strong> dos cuentas de Meta conectadas, con sus insights privados: seguidores y crecimiento, contenido publicado, interacciones, impresiones, engagement y rendimiento por tipo de medio.<\/span><\/li>\r\n          <\/ul>\r\n        <\/div>\r\n        <div class=\"ppl__plan\">\r\n          <h3>Benchmark<\/h3>\r\n          <p style=\"color:var(--muted);font-size:16px\">Descubre qu\u00e9 est\u00e1 funcionando en tu sector.<\/p>\r\n          <ul class=\"ppl__checks\">\r\n            <li><span><strong>Contenido:<\/strong> las publicaciones p\u00fablicas que recogieron tus b\u00fasquedas, ordenadas por m\u00e1s recientes o por m\u00e1s engagement, con interacciones, reacciones, comentarios, compartidos e interacciones por cada 1.000 seguidores.<\/span><\/li>\r\n            <li><span><strong>Biblioteca de anuncios:<\/strong> busca una marca, anunciante o campa\u00f1a y revisa sus anuncios p\u00fablicos en Meta, TikTok y LinkedIn.<\/span><\/li>\r\n          <\/ul>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ===== SHARE OF VOICE ===== -->\r\n  <section class=\"ppl__sec\" id=\"share-of-voice\">\r\n    <div class=\"ppl__in\">\r\n      <div class=\"ppl__head\">\r\n        <span class=\"ppl__tag\">Share of voice<\/span>\r\n        <h2>Qu\u00e9 es el share of voice y c\u00f3mo se calcula<\/h2>\r\n        <p>El share of voice mide qu\u00e9 parte de la conversaci\u00f3n ocupa tu marca frente a la marca con la que te comparas. Combinado con el sentimiento, te dice no solo cu\u00e1nto se habla de ti, sino si esa conversaci\u00f3n te favorece.<\/p>\r\n      <\/div>\r\n      <div class=\"ppl__sov\">\r\n        <div class=\"ppl__formula\">\r\n          <h3 style=\"font-size:18px;font-weight:800;color:var(--navy)\">La f\u00f3rmula<\/h3>\r\n          <div class=\"ppl__eq\" aria-label=\"Share of voice igual a menciones de tu marca dividido entre menciones totales de los lados comparados por 100\">\r\n            <span>Menciones de tu marca<\/span><b>\u00f7<\/b><span>Menciones de ambos lados<\/span><b>\u00d7 100<\/b>\r\n          <\/div>\r\n          <p>Por ejemplo: si tu marca tiene 1.200 menciones y tu competidor 2.800, el total es 4.000 y tu share of voice es del 30 %.<\/p>\r\n        <\/div>\r\n        <div class=\"ppl__ex\">\r\n          <h3>Ejemplo de comparativo<\/h3>\r\n          <div class=\"ppl__bars\">\r\n            <div class=\"ppl__barrow ppl__barrow--you\"><span>Tu marca<\/span><div class=\"ppl__track\"><div class=\"ppl__fill\" style=\"width:43%\"><\/div><\/div><b>30 %<\/b><\/div>\r\n            <div class=\"ppl__barrow\"><span>Competidor<\/span><div class=\"ppl__track\"><div class=\"ppl__fill\" style=\"width:100%\"><\/div><\/div><b>70 %<\/b><\/div>\r\n          <\/div>\r\n          <small>Datos ilustrativos, no corresponden a marcas reales.<\/small>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ===== QU\u00c9 COMPARA ===== -->\r\n  <section class=\"ppl__sec ppl__sec--soft\">\r\n    <div class=\"ppl__in\">\r\n      <div class=\"ppl__head\">\r\n        <span class=\"ppl__tag\">C\u00f3mo compara<\/span>\r\n        <h2>Lo que compara Versus en escucha p\u00fablica<\/h2>\r\n      <\/div>\r\n      <div class=\"ppl__cards4\">\r\n        <div class=\"ppl__card\"><h3>Volumen y share of voice<\/h3><p>Cu\u00e1ntas menciones tiene cada lado, qu\u00e9 porcentaje del total ocupa y c\u00f3mo evolucionan d\u00eda a d\u00eda.<\/p><\/div>\r\n        <div class=\"ppl__card\"><h3>Sentimiento<\/h3><p>Menciones positivas, neutras y negativas, y la tendencia del sentimiento neto en el tiempo.<\/p><\/div>\r\n        <div class=\"ppl__card\"><h3>Interacci\u00f3n y alcance<\/h3><p>Interacciones, alcance potencial, tasa de engagement y autores \u00fanicos de cada lado.<\/p><\/div>\r\n        <div class=\"ppl__card\"><h3>Audiencia y temas<\/h3><p>Emociones, g\u00e9nero, plataformas, pa\u00edses, palabras clave, hashtags y actores principales.<\/p><\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ===== ESTRATEGIA ===== -->\r\n  <section class=\"ppl__sec\">\r\n    <div class=\"ppl__in ppl__media2\">\r\n      <div>\r\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prediact.com\/wp-content\/uploads\/2026\/06\/Benchmark-1024x580.png\" alt=\"Comparativo de marcas en PredIAct: share of voice, sentimiento y engagement\" width=\"1024\" height=\"580\" loading=\"lazy\">\r\n      <\/div>\r\n      <div>\r\n        <div class=\"ppl__head\" style=\"margin-bottom:24px\">\r\n          <span class=\"ppl__tag\">Qu\u00e9 haces con ello<\/span>\r\n          <h2>De la comparaci\u00f3n a la estrategia<\/h2>\r\n        <\/div>\r\n        <ul class=\"ppl__checks\">\r\n          <li><span>Detecta brechas frente a un competidor directo en volumen, sentimiento y engagement.<\/span><\/li>\r\n          <li><span>Identifica qu\u00e9 temas, formatos y tipos de medio le funcionan a otras marcas, filtrando por fuente, pa\u00eds, idioma y tema.<\/span><\/li>\r\n          <li><span>Revisa los anuncios que tu competencia tiene activos en sus bibliotecas p\u00fablicas.<\/span><\/li>\r\n          <li><span>Genera un an\u00e1lisis de <a href=\"https:\/\/prediact.com\/actia\/\">ActIA<\/a> sobre el comparativo o el feed y exp\u00f3rtalo a PDF.<\/span><\/li>\r\n        <\/ul>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ===== CAPACIDAD ===== -->\r\n  <section class=\"ppl__sec ppl__sec--soft\">\r\n    <div class=\"ppl__in\">\r\n      <div class=\"ppl__head\">\r\n        <span class=\"ppl__tag\">Capacidad<\/span>\r\n        <h2>C\u00f3mo se consume en tu plan<\/h2>\r\n        <p>Versus y el feed de contenido de Benchmark trabajan sobre los datos que ya recogieron tus b\u00fasquedas de Social Listening. Cada b\u00fasqueda en la biblioteca de anuncios descuenta una menci\u00f3n por anuncio de tu l\u00edmite anual de menciones.<\/p>\r\n      <\/div>\r\n      <div class=\"ppl__btns\">\r\n        <a class=\"ppl__btn ppl__btn--grad\" href=\"https:\/\/prediact.com\/planes\/\">Ver planes<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ===== FAQ ===== -->\r\n  <section class=\"ppl__sec\">\r\n    <div class=\"ppl__in\">\r\n      <div class=\"ppl__head\">\r\n        <span class=\"ppl__tag\">Preguntas frecuentes<\/span>\r\n        <h2>Lo que m\u00e1s nos preguntan sobre inteligencia competitiva<\/h2>\r\n      <\/div>\r\n      <div class=\"ppl__faq\">\r\n        <details open>\r\n          <summary><h3>\u00bfQu\u00e9 es el share of voice?<\/h3><\/summary>\r\n          <p>Es la parte de la conversaci\u00f3n que ocupa una marca frente a la otra marca comparada. Se calcula dividiendo las menciones de la marca entre el total de menciones de ambos lados, y multiplicando por 100.<\/p>\r\n        <\/details>\r\n        <details>\r\n          <summary><h3>\u00bfQu\u00e9 puedo comparar en Versus?<\/h3><\/summary>\r\n          <p>Dos lados a la vez. Cada lado puede ser una marca (que suma todas sus b\u00fasquedas vinculadas), una b\u00fasqueda individual o una cuenta propia de Meta conectada. Dos elementos de escucha se comparan entre s\u00ed y dos cuentas propias tambi\u00e9n; una cuenta propia y un elemento de escucha no, porque miden cosas distintas.<\/p>\r\n        <\/details>\r\n        <details>\r\n          <summary><h3>\u00bfEs legal analizar a la competencia?<\/h3><\/summary>\r\n          <p>S\u00ed. Para la competencia, PredIAct solo analiza contenido p\u00fablico de redes sociales y anuncios de bibliotecas p\u00fablicas. Los insights privados solo est\u00e1n disponibles para las cuentas que t\u00fa conectas.<\/p>\r\n        <\/details>\r\n        <details>\r\n          <summary><h3>\u00bfDe d\u00f3nde salen los datos de los comparativos?<\/h3><\/summary>\r\n          <p>De tus b\u00fasquedas de Social Listening en Facebook, Instagram, TikTok, YouTube, LinkedIn y X. Cuando una b\u00fasqueda recoge datos nuevos, Versus y Benchmark los incorporan.<\/p>\r\n        <\/details>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ===== CTA ===== -->\r\n  <section class=\"ppl__sec\">\r\n    <div class=\"ppl__in\">\r\n      <div class=\"ppl__cta\">\r\n        <div>\r\n          <h2>Descubre d\u00f3nde est\u00e1s frente a tu competencia<\/h2>\r\n          <p>Agenda una demo de 30 minutos y te mostramos un comparativo real de tu marca con un competidor.<\/p>\r\n        <\/div>\r\n        <div class=\"ppl__btns\">\r\n          <a class=\"ppl__btn ppl__btn--white\" href=\"https:\/\/prediact.com\/contacto\/\">Solicitar demo<\/a>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<\/div>\r\n\r\n<script type=\"application\/ld+json\">\r\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"\u00bfQu\u00e9 es el share of voice?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Es la parte de la conversaci\u00f3n que ocupa una marca frente a la otra marca comparada. 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Solicitar demo Qu\u00e9 es el share of voice El [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4652","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benchmark &amp; versus: inteligencia competitiva<\/title>\n<meta name=\"description\" content=\"Compara tu marca con la competencia en volumen, share of voice, sentimiento y engagement, con datos en tiempo real.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prediact.com\/en\/benchmarkversus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark &amp; 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